Press Release

For Immediate Release 

 

Eli Whitney Museum will open a celebration: The Erector Set at 100, Hamden, Connecticut

 

The exhibition features a timeline of the Erector Setís evolution and connections to major events of the 20th century. There are Erector Sets with familiar and unfamiliar pieces and samples of advertising that show Alfred Carlton Gilbert as one of the early masters of brand management.

 

 

Hamden, Connecticut (November 19, 2013) - One hundred Holiday Seasons ago, a 29 year old brought a product to market that would become an American icon and redefine the Holiday Season.
 
Alfred Carlton Gilbert, a 1909 Yale graduate, watched the steel tower construction to electrify the New Haven Railroadís access to the new Grand Central Terminal. Steel and electricity were reinventing America. Gilbertís Erector Set of metal nuts, bolts and small motors captured that spirit.
 
Thanks to a grant from the Connecticut Humanities as part of its year-long Connecticut at Work initiative, on November 29, 2013, the Eli Whitney Museum will open a celebration: The Erector Set at 100.
 
The exhibition features a timeline of the Erector Setís evolution and connections to major events of the 20th century. There are Erector Sets with familiar and unfamiliar pieces and samples of advertising that show Gilbert as one of the early masters of brand management. There are motors pulleys and gears. Visitors can try their hand at mastering movement. There are nuts and bolts and girders for visitors to construct a Gilbert box girder to contribute to a skyscraper that will climb 25 feet over the course of the exhibition. There is a practical beauty in this toy that still works a half-century past its most glorious days.
 
The Erector Set at 100 joins Mr. Gilbertís Railroad, the Museumís annual American Flyer train exhibition, opening at noon, Friday November 29th.
 
Saturdays 10 -3 and Sundays 12-5 November 29 Ė January 26.
 
Details: www.eliwhitney.org/museum/exhibitions/erector-set-100

www.eliwhitney.org

Erector 1913 Ferris  

 

 

 

 Contact & Media Visits  

 

Media Contact: Wm Brown or Sally Hill

Email: wb@eliwhitney.org

Phone: 2037771833

 

Eli Whitney Museum

915 Whitney Avenue, Hamden, Connecticut, 06517

Web: www.eliwhitney.org

 

 Condensed Version  

 

Eli Whitney Museum will open a celebration: The Erector Set at 100, Hamden, Connecticut

Hamden, Connecticut - One hundred years ago, a 29 year old brought a product to market that would become an American icon and redefine the Holiday Season. Thanks to a grant from the Connecticut Humanities as part of its year-long CT at Work initiative, the Eli Whitney Museum will open a celebration: The Erector Set at 100. The exhibition features a timeline of the Erector Setís evolution and connections to major events of the 20th century. It joins Mr. Gilbertís Railroad, the EWM's annual American Flyer train exhibition, both opening at noon, Friday November 29th. Admission free; donations are welcome. Details: www.eliwhitney.org/museum/exhibitions/erector-set-100 www.eliwhitney.org

 

 

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