Press Release

For Immediate Release 

 

Event Date: August 7th, 2016

 

40th Annual Festival of the Chariots Parade, Venice, California, August 7th

 

The Festival of the Chariots includes a free feast for thousands, free entertainment and exhibits and booths, all bringing together the finest in Indian culture.

 

 

Venice, California, June 27, 2016 - The 40th Annual Festival of the Chariots Parade will take place in Venice, California on August 7th, starting at 10am. Three ornate and brilliant thirty-foot chariots will parade from the Santa Monica Civic Auditorium to a colorful festival site in Ocean Front Park, Venice. The site will offer music, exotic Indian dance, drama, educational exhibits on bhakti-yoga and east-Asian culture. There will be family and children activities, the popular Govinda's Gifts tent, free yoga lessons, a variety of exotic and traditional vegetarian food tents, as well as a free feast booth to serve 10,000.


This free festival, which is hosted by the International Society for Krishna Consciousness, continues to attract a crowd of 50,000 plus every year. It was first initiated in 1977 by Bhaktivedanta Swami Prabhupada, who instructed his disciples to hold a grand parade and distribute free vegetarian food as an offering to God, to share the love of God, as a part of the tradition of India.


The chariots carry inside them Lord Jagannatha, Lord Baladeva and Lady Subhadra. Lord Jagannatha is a traditional representative deity form of God, and Baladeva is His brother, and Subhadra His sister. They have left Their cloistered altar in the temple to venture out in a happy mood to greet the people of this world, hence the name Jagannatha, or "Lord of the Universe." The crowd sings, dances and eager volunteers pull thick jute ropes attached to the chariots. The huge chariots are pulled by the devotional enthusiasm of the crowd. They contain no motors. It is the traditional rumor among festival goers that by pulling the thick ropes one is able to pull God close to one's heart and drive out all unwanted things.


These same forms parade every year through the ancient seaside city of Jagannatha Puri, Orissa, India. The Los Angeles version of the Festival of the Chariots is inspired by this original version held in Puri for over a thousand years, attended by a crowd of one million annually.    

 

Web: www.festivalofchariots.com

 

Link to a two minute video of the parade: https://www.youtube.com/watch?v=_J1DX1-qd1c&feature=youtu.be8 

 

 

 Media Contact    

 

Media Contact: Janice Gunn

Email: karunadharini@gmail.com

Phone: (310) 836-4342

 

International Society for Krishna Consciousness

Los Angeles, California, 90034

Web: www.festivalofchariots.com

 

 Condensed Version  

 

 

CALENDAR LISTING:

Event Name: Festival of the Chariots

Event Date: August 7th, 2016

Event Location: Ocean Front Park, where Windward Ave. meets The Boardwalk, Venice, CA 90291

Admission: Free

Web: www.festivalofchariots.com

Contact: Janice Gunn, karunadharini@gmail.com, (310) 836-4342

Description: The 40th Annual Festival of the Chariots Parade will take place in Venice, California on August 7th, starting at 10am. Three ornate and brilliant thirty-foot chariots will parade from the Santa Monica Civic Auditorium to a colorful festival site in Ocean Front Park, Venice. The site will offer music, exotic Indian dance, drama, educational exhibits on bhakti-yoga and east-Asian culture. There will be family and children activities, the popular Govinda's Gifts tent, free yoga lessons, a variety of exotic and traditional vegetarian food tents, as well as a free feast booth to serve 10,000. This free festival, which is hosted by the International Society for Krishna Consciousness, continues to attract a crowd of 50,000 plus every year. Web: www.festivalofchariots.com

 


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