Press Release

For Immediate Release 

 

Event Date: March 22, 2014

 
All Ale to the Queen Celebrates Beer with the King of Craft Session, Charlotte, NC
 
It starts with a Beer and Cheese Pairing led by a World Cheese Judge. Michael Landis is the Dean of Curriculum at the Institute of Fromage. He will lead a lucky few through a tour of some of the world’s best cheeses and the Southeast’s best brews.

 

 

Charlotte, North Carolina (March 14, 2014) - Among craft beer lovers, the simple act of cracking open a cold one and guzzling is best reserved for mowing the grass. In the world of craft beer, savoring and celebrating the tastes and smells of a brew is a practiced hobby. Nowhere is that more apparent than at the King of Craft Session at the All Ale to the Queen Beer Carnival to be held March 22 at the Music Factory, Charlotte.
 
The King of Craft Session is like going to your favorite bar, stepping through the crowd, and settling into your favorite corner seat, next to some super cool and knowledgeable people, with some amazing tricks up their sleeve.
 
It starts with a Beer and Cheese Pairing led by a World Cheese Judge. Michael Landis is the Dean of Curriculum at the Institute of Fromage. He will lead a lucky few through a tour of some of the world’s best cheeses and the Southeast’s best brews.
 
“In all my classes that I teach, the comment is always the same—that a lot of the ingredients in beer are similar to bread. So you have a lot of the flavor profiles, the maltiness, the toastiness, that work really well with the buttery flavored cheeses,” explained Landis.
 
Landis is also a certified cheese professional through the American Cheese Society and travels the country teaching people about what happens when you pair the right beer with the right cheese.
 
“A lot of the times they’re very surprised how much change happens to the beer and the cheese,” said Landis. The beer many times mellows out, or brings out a depth with the cheese. The cheese, when it interacts with the beer, will bring out buttery flavors, or a lot of times it will have a little bit of tanginess that settles in and emphasizes the richness of the beer and cheese. You don’t get that interaction with wine.”
 
 Speaking of wine—have you ever aged a beer? What? Impossible? Maybe back in the day, but today’s high gravity brews are tempting beer aficionados to age their beer. At All Ale to the Queen, attendees of the King of Craft Session will participate in a Vertical Beer Tasting—sampling Sierra Nevada Brewing Co.’s Bigfoot Barleywine Style Ale aged more than five years.
 
The session will be led by Cliff Mori, a certified Cicerone® and owner of a beer education company, BREW-ed, based out of Asheville. He says vertical tastings are becoming a very in thing in the beer scene.
 
“As we have more of these strong beers being put out to market that do age in interesting ways, I think people are becoming more interested in holding on to them for a few years and seeing how they change,” said Mori.
 
Mori explains that while lighter, lower ABV beers will not age gracefully, those with a higher sugar and higher ABV sometimes can—or at least make them self interesting enough with age to want to try them.
 
“Most beers are not going to age in good ways—most of them are going to get stale and lose their hop aroma and flavor, the malt flavor will become muddled. High alcohol beers will age in different ways, it can be a good thing rather than a bad thing,” explains Mori.
 
“Beer City’s Beer Professor” will also be teaching an off flavor beer class during the King of Craft Session. Doesn’t that sound yummy? It’s exactly what it sounds like. Mori will be taking you on a tour of tastes like—what does a beer that’s sat in a warm room for months taste like? Or been poured from a dirty draft line?  Mori says don’t dismiss the idea so fast.
 
“What I’m doing is exposing people to off flavors that they’ve experienced before but they couldn’t put their finger on it,” said Mori. “So the purpose is really to identify these off flavors and then be able to prevent them.
 
“You don’t have to be super nerdy to be able to appreciate it. If you sit down and are exposed to a beer that’s been sitting under UV light—these are flavors you’ll encounter in the wild as a beer drinker and knowing what they are drinking can be useful.”
 
The King of Craft Session brings unique craft elements that aren’t typically found at craft beer festivals, making All Ale to the Queen Beer Carnival truly an epic and unique beer experience
 
Tickets are $85 and can be purchased at
www.allaletothequeen.com. They include early admission to the Beer Carnival sampling event.
 

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View Related Release: Charlotte Beer Dinner Pairs Region's Best Brews with Gourmet Food

 

 
 

 Contact & Media Visits  

 

Media Contact: Stephanie Carson

Email: stephanie@superflyfabulous.com

Phone: 828 258 1849

 

Super Fly Fabulous Events

16 Mildred Ave., Asheville, North Carolina, 28806

Web: www.allaletothequeen.com

 

 Condensed Version  

 

All Ale to the Queen Celebrates Beer with the King of Craft Session, Charlotte, NC

Charlotte, North Carolina - All Ale to the Queen, held March 21 to 22, encompasses the region's best craft beer. From the Friday night Beer Dinner at Harry's Grille and Tavern to Saturday's King of Craft Session and Beer Carnival, craft beer lovers will be amazed at the unique and quality brews available. In addition to enjoying a five-course meal paired with a selection of craft beers, attendees will also be dining with the head brewers involved and getting a chance to converse with them about their approach to making beer.  Tickets can be purchased at www.allaletothequeen.com. Tickets for the Beer Dinner are $65, Tickets for the King of Craft Session are $85, Early Bird Tickets are $55 and Beer Carnival Tickets are $45 if purchased in advance of the event.

 

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