For Immediate Release
March 22, 2014
All Ale to the Queen Celebrates Beer
with the King of Craft Session, Charlotte, NC
It starts with a Beer and Cheese Pairing
led by a World Cheese Judge. Michael Landis is the Dean of
Curriculum at the Institute of Fromage. He will lead a lucky few
through a tour of some of the world’s best cheeses and the
Southeast’s best brews.
Charlotte, North Carolina (March 14,
2014) - Among craft beer lovers, the simple act of cracking open a cold one and
guzzling is best reserved for mowing the grass. In the world of craft beer,
savoring and celebrating the tastes and smells of a brew is a practiced hobby.
Nowhere is that more apparent than at the King of Craft Session at the
All Ale to the Queen
Beer Carnival to be held March 22 at
the Music Factory, Charlotte.
The King of Craft Session is like going to your favorite bar, stepping through
the crowd, and settling into your favorite corner seat, next to some super cool
and knowledgeable people, with some amazing tricks up their sleeve.
It starts with a Beer and Cheese Pairing led by a World Cheese Judge. Michael
Landis is the Dean of Curriculum at the Institute of Fromage. He will lead a
lucky few through a tour of some of the world’s best cheeses and the Southeast’s
“In all my classes that I teach, the comment is always the same—that a lot of
the ingredients in beer are similar to bread. So you have a lot of the flavor
profiles, the maltiness, the toastiness, that work really well with the buttery
flavored cheeses,” explained Landis.
Landis is also a certified cheese professional through the American Cheese
Society and travels the country teaching people about what happens when you pair
the right beer with the right cheese.
“A lot of the times they’re very surprised how much change happens to the beer
and the cheese,” said Landis. The beer many times mellows out, or brings out a
depth with the cheese. The cheese, when it interacts with the beer, will bring
out buttery flavors, or a lot of times it will have a little bit of tanginess
that settles in and emphasizes the richness of the beer and cheese. You don’t
get that interaction with wine.”
Speaking of wine—have you ever aged a beer? What? Impossible? Maybe back
in the day, but today’s high gravity brews are tempting beer aficionados to age
their beer. At All Ale to the Queen, attendees of the King of Craft Session will
participate in a Vertical Beer Tasting—sampling Sierra Nevada Brewing Co.’s
Bigfoot Barleywine Style Ale aged more than five years.
The session will be led by Cliff Mori, a certified Cicerone® and owner of a beer
education company, BREW-ed, based out of Asheville. He says vertical tastings
are becoming a very in thing in the beer scene.
“As we have more of these strong beers being put out to market that do age in
interesting ways, I think people are becoming more interested in holding on to
them for a few years and seeing how they change,” said Mori.
Mori explains that while lighter, lower ABV beers will not age gracefully, those
with a higher sugar and higher ABV sometimes can—or at least make them self
interesting enough with age to want to try them.
“Most beers are not going to age in good ways—most of them are going to get
stale and lose their hop aroma and flavor, the malt flavor will become muddled.
High alcohol beers will age in different ways, it can be a good thing rather
than a bad thing,” explains Mori.
“Beer City’s Beer Professor” will also be teaching an off flavor beer class
during the King of Craft Session. Doesn’t that sound yummy? It’s exactly what it
sounds like. Mori will be taking you on a tour of tastes like—what does a beer
that’s sat in a warm room for months taste like? Or been poured from a dirty
draft line? Mori says don’t dismiss the idea so fast.
“What I’m doing is exposing people to off flavors that they’ve experienced
before but they couldn’t put their finger on it,” said Mori. “So the purpose is
really to identify these off flavors and then be able to prevent them.
“You don’t have to be super nerdy to be able to appreciate it. If you sit down
and are exposed to a beer that’s been sitting under UV light—these are flavors
you’ll encounter in the wild as a beer drinker and knowing what they are
drinking can be useful.”
The King of Craft Session brings unique craft elements that aren’t typically
found at craft beer festivals, making All Ale to the Queen Beer Carnival truly
an epic and unique beer experience
Tickets are $85 and can be purchased at
www.allaletothequeen.com. They include early
admission to the Beer Carnival sampling event.
# # #
View Related Release:
Dinner Pairs Region's Best Brews with Gourmet Food
Media Contact: Stephanie Carson
Phone: 828 258 1849
Super Fly Fabulous Events
16 Mildred Ave., Asheville, North Carolina, 28806
All Ale to the
Queen Celebrates Beer with the King of Craft Session, Charlotte, NC
Charlotte, North Carolina -
All Ale to the Queen, held
March 21 to 22,
encompasses the region's best craft beer. From the Friday night
Beer Dinner at Harry's
Grille and Tavern to Saturday's
Craft Session and Beer Carnival, craft beer lovers will be
amazed at the unique and quality brews available. In
addition to enjoying a five-course meal paired with a selection of
craft beers, attendees will also be dining with the head brewers
involved and getting a chance to converse with them about their
approach to making beer.
Tickets can be purchased at
Tickets for the Beer Dinner are $65, Tickets for the King of Craft
Session are $85, Early Bird Tickets are $55 and Beer Carnival
Tickets are $45 if purchased in advance of the event.